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Why unconscious bias?

Many of our decisions are made outside of our awareness

Even the best managers can make unconsciously wrong decisions. Such mistakes in decision making, in various areas such as strategy, finance or talent management, can have a significant impact on business performance.

Similarly, most of our daily decisions such as buying a food product or a magazine are made outside of our awareness. Capturing such unconscious attitudes is key in marketing or in CRM to better understand your consumer or client behavior.



Global performance flow chart concept

Why should I care about it?

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Daniel Kahneman

The science behind it?

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