Let’s uncover the most hinden insights about your products and predict consumer attitudes
Will you assume to say in a market research that you really hate green products though all your friends and relatives praise sustainable development? Maybe not, and traditional explicit methods won’t tell you if yes or no consumers tell what they really think in surveys. This can have dramatic consequences on your marketing strategy. There are plenty of other situations where consumers will refuse to tell you their mind in explicit surveys because it is not politically correct or sometimes just because they are not conscious of their attitudes.
Predicting impulsive purchases: fruit or chocolate?
Tasty = Unhealthy?
Creating the right client experience to sell your green products
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