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Gone with emotions: Could biases blow your financial institution?

Most investors tend to think they make rational, cold-blooded decisions. But, just like the rest of us, they are not always immune to emotions or unconscious biases – “bugs” in how the mind operates – which can lead them to make costly mistakes.

Recent scientific progress in mind sciences means that we can now not only identify these biases, but also devise practical ways of addressing them to enhance the objectivity of financial decisions.